Scottsdale Skin & Makeup

• Identity Design

The owner of Scottsdale Skin & Makeup requested that I use the initials of the name of her business to create an identity. She wanted a look for her identity that was soft, feminine, elegant and organic. Using Illustrator to manipulate the fonts, I fashioned a unified, entwined, organic look. As with the other identities I design, I like to create and supply both a primary and secondary mark, for use by the client either together or separately, dependent on the application needed. Once this phase was completed, I developed a style guidelines standard to assist the client in her use of the new identity.